Request your free introductory lawyer website design and copywriting consultation today
Edmonton: (780) 266-2535 Toronto: (416) 809-9653

Request your free introductory lawyer website design and copywriting consultation today

Edmonton: (780) 266-2535

Toronto: (416) 809-9653

A row of brown bags, representing failed law firm marketing plans, launched to build a successful law practice, turbo boost new business development or show how to get new clients for your law practice.

When the typical presentation of a law firm on the web is the digital equivalent of a brown paper bag

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It is not hard to find a law firm on the web. Just Google "find law firm near me" or "need legal services" and a list of law firms will appear.

Lawyer with brown bag on his head, representing law firm that needs help to grow a successful law practice, accelerate new business development or show lawyers in Canada how to get new clients for your law practice. You will likely be most interested in the firms that are listed first on page one (which is why SEO is so important). But let's assume you are going to consider any of the law firms on page one.

You look over the text that accompanies each listing in the hope that you might find some helpful information. But what you get instead is a lot of blah-blah-blah that leaves you dazed and confused. For example, what exactly is a "strong transactional focus"?

Other law firms do little more than list legal services. That's like putting a row of brown paper bags in a display window. Not much is going to happen because you have failed to give the web visitor a reason to choose your firm. That's the least you should expect from the average internet marketer, web designer or SEO company. Yet it is rarely, if ever, delivered.

Don't settle for the brown paper bag treatment -- not when we can show you how to turbo boost your new business development program with business boosting law firm marketing that works wonders for small, new and established law firms across Canada.

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Lawyer holding up a sign saying blah, blah, blah, the problem with lawyer content writing delivered by SEO companies and internet marketing firms that do not employ professional copywriters with marketing skills, a must to get new clients for your law practice.

Don't buy the blah, blah, blah

The average law firm website can be distilled into the following six sentences:

We are a law firm.
We have lawyers.
We offer legal services.
We have offices.
They are nice.
Call us.

Don’t laugh. Most law firm websites are little more than a listing of legal services and lawyer bios. Bland from start to finish, with a whole lot of blah, blah, blah. Worse still, a huge fee for website design was paid in the mistaken belief that the pretty pictures and colors on a web page are more important than the nouns and verbs on that very same page. Don't make the same mistake.