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Edmonton: (780) 266-2535 Toronto: (416) 809-9653

Request your free introductory lawyer website design and copywriting consultation today

Edmonton: (780) 266-2535

Toronto: (416) 809-9653

SEO allows you to stand out in a crowd, an important objective when you have to compete against many other law firms, including those who believe in web optimization and invest in monthly SEO to maintain page rank.

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What personal injury television advertising tells us about lawyer marketing in Toronto
Published: 03/25/2018
What can you learn from the hyper active personal injury lawyer television advertising in Toronto, where the battle for new clients grows ever hotter.

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Words associated with lawyer search engine optimization, a service offered by Best Lawyer Websites, delivering law firm marketing and lawyer website design for law offices in Vancouver, Calgary, Regina, Winnipeg, Toronto, Ottawa and Halifax.

Why you need SEO to build a successful law practice onlinef

SEO is the acronym for Search Engine Optimization, a set of techniques used to improve the page rank of a website by making it more relevant and informative than competing websites. In simple terms, there are two steps.

Step One: conduct research to identify the search terms, or keywords, used most commonly to find a product or service. For most businesses, there will be a small number of well known "Trophy" keywords that are used commonly, plus a much larger list of less popular keywords that collectively could account for the same amount of traffic. The key (no pun intended) is to focus on the terms used by the prospective client, not the language used by lawyers. For example, do you know which terms web searchers use most often: "law office" or "law firm?" We do.

Step Two: Incorporate the keywords in the web content. This can be done seamlessly when the job is handled by a professional copywriter with proven law firm marketing skills and extensive experience developing custom content for law firms (our approach). The typical SEO company, in sharp contrast, does not employ professional copy writers or marketing experts. Why bother when their singular focus is the search engines? But search engines don't hire lawyers. People hire lawyers. That means you need web content that attracts the search engines and intrigues the customer -- all at the same time. Don't settle for anything less.