Request your free introductory lawyer website design and copywriting consultation today
Edmonton: (780) 266-2535 Toronto: (416) 809-9653

Request your free introductory lawyer website design and copywriting consultation today

Edmonton: (780) 266-2535

Toronto: (416) 809-9653

Puzzled law firm website designers who are the wrong choice for lawyers who need better business development ideas on how to build a successful law practice or how to get new clients with improved law firm marketing.

Learn why copywriting is the last thing you should ever buy from the from the typical website designer or internet marketer

Home | Content Writing

Guess what is rarely mentioned when you ask about the services provided by a Search Engine Optimization (SEO) company, web designer or attorney marketing company: page content. You might even hear that web copywriting is unimportant or, worse still, nobody reads web page writing, which explains why so many web services providers give the job of content writing to junior staff with little or no writing experience.

We take the opposite view. We think copywriting is vitally important because we know it has a direct impact on visitor engagement (web lingo for: the visitor likes your website) and page rank (the great Google brain is calibrated to favor websites populated with well written, custom content). This explains, in part, why our websites are lead generation machines.

Bottom line: Professional copywriting makes a difference. And you just proved it by reading this far!

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Web designer using megaphone to complain about competitors with better law firm marketing, best website design and market tested lawyer marketing strategies for a law firm in Vancouver, a new law firm in Calgary or a solo law firm in Toronto.

Why web designers bully content writers

There are many website designers who think words are unimportant or, at best, a necessary evil. They have no time for web content writers and routinely demand that design always comes before content. You might even hear that it is not important to make the text readable because "nobody reads a web page."

The truth is that web design and web copywriting are equally important. Even the best design will not deliver results if the content writing is poor. And vice versa.