Request your free introductory lawyer website design and copywriting consultation today
Edmonton: (780) 266-2535 Toronto: (416) 809-9653

Request your free introductory lawyer website design and copywriting consultation today

Edmonton: (780) 266-2535

Toronto: (416) 809-9653

Puzzled law firm website designers who are the wrong choice for lawyers who need better business development ideas on how to build a successful law practice or how to get new clients with improved law firm marketing.

Learn why copywriting is the last thing you should ever buy from the from the typical website designer or internet marketer

Home | Content Writing

Guess what is rarely mentioned when you ask about the services provided by a Search Engine Optimization (SEO) company, web designer or attorney marketing company: page content. You might even hear that web copywriting is unimportant or, worse still, nobody reads web page writing, which explains why so many web services providers give the job of content writing to junior staff with little or no writing experience.

We take the opposite view. We think copywriting is vitally important because we know it has a direct impact on visitor engagement (web lingo for: the visitor likes your website) and page rank (the great Google brain is calibrated to favor websites populated with well written, custom content). This explains, in part, why our websites are lead generation machines.

Bottom line: Professional copywriting makes a difference. And you just proved it by reading this far!

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Lawyer holding up a sign saying blah, blah, blah, the problem with lawyer content writing delivered by SEO companies and internet marketing firms that do not employ professional copywriters with marketing skills, a must to get new clients for your law practice.

Don't buy the blah, blah, blah

The average law firm website can be distilled into the following six sentences:

We are a law firm.
We have lawyers.
We offer legal services.
We have offices.
They are nice.
Call us.

Don’t laugh. Most law firm websites are little more than a listing of legal services and lawyer bios. Bland from start to finish, with a whole lot of blah, blah, blah. Worse still, a huge fee for website design was paid in the mistaken belief that the pretty pictures and colors on a web page are more important than the nouns and verbs on that very same page. Don't make the same mistake.