Request your free introductory lawyer website design and copywriting consultation today
Edmonton: (780) 266-2535 Toronto: (416) 809-9653

Request your free introductory lawyer website design and copywriting consultation today

Edmonton: (780) 266-2535

Toronto: (416) 809-9653

Successful law firm business development by Best Lawyer Websites, a leading provider of attorney marketing, lawyer web services, legal advertising and marketing and law firm branding.

Proven results by every measure of success for law firm marketing and business development

Home | Proven Results

You hear a lot of claims from the average web developers and website designers. Some claim to be best for web design. Others boast about their award winning website designs. Still others, claim they are number one for Search Engine Optimization, also known as SEO.

We prefer to let our results speak for themselves:

  • Daily lead generation is the norm for our top performing law firm websites and the best of the best generates over 2000 online inquiries a year -- and countless more telephone inquiries prompted by a visit to our client's website
  • Top three ranking on page one (highly coveted) across a wide range of terms commonly used to search for legal services
  • High visitor engagement, measured with a variety of metrics, ranging from average number of pages viewed and average time on the website
  • Rapid growth of organic search (ask us why this is so important)

How could we help you attract new clients? Plenty. The only variable is the rate of new business development, which depends on factors such as market size, the degree of competition within an industry segment and the number of competitors with effective, ongoing SEO support.

Remember to ask about:

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Search Engine Optimization process, which includes research to identify the search terms, or keywords, used to find a product or service and the incorporation of those keywords in web content to obtain a higher page rank than competing websites.

What is SEO?

SEO is the acronym for Search Engine Optimization, a set of techniques used to improve the page rank of a website by making it more relevant and informative than competing websites. In simple terms, there are two steps.

Step One: conduct research to identify the search terms, or keywords, used most commonly to find a product or service. For most businesses, there will be a small number of well known "Trophy" keywords that are used commonly, plus a much larger list of less popular keywords that collectively could account for the same amount of traffic. The key (no pun intended) is to focus on the terms used by the prospective client, not the language used by lawyers. For example, do you know which terms web searchers use most often: "law office" or "law firm?" We do.

Step Two: Incorporate the keywords in the web content. This can be done seamlessly when the job is handled by a professional writer with marketing experience (our approach). The typical SEO company does not employ professional writers or marketing experts. Why bother when their singular focus is the search engines? But search engines don't hire lawyers. People hire lawyers. That means you need web content that attracts the search engines and intrigues the customer -- all at the same time. Don't settle for anything less.